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Locale Preferences

Speak to every visitor in the right language.

Opt-out controls localised automatically, into a language chosen for its effect on churn.

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Overview

Locale Preferences translates the buttons that lose you customers into a language the customer is unlikely to read. Accept stays in English. Cancel becomes Peruuta.

Finnish was chosen after a six-month study of 40 languages for its effect on churn. Hungarian came a close second, and is available on Enterprise.

How it works

  1. Detects every Cancel, Decline, Reject and Unsubscribe on the page.
  2. Translates them into Finnish. Accept, Buy and Subscribe are left in English.
  3. Runs at page load, so there is no flicker and no second thought.
Locale Preferences running on a storefront: localised opt-outs.
Locale Preferences on the Nestwell demo storefront, with default settings.

Add Locale Preferences to your site.

Free to start. No credit card required. Cancel by phone.