One price per customer.

Overview

Personal Pricing sets a price for each visitor from what the visit gives away: an Apple device adds 12%, a returning visit 8%, the evening 5% and arriving from anywhere but a search engine 6%. A returning iPhone visitor at 9pm pays 31% more for the same duvet cover.

Some jurisdictions require a disclosure. Personal Pricing includes it under every price, in the exact wording, at 9px in light grey.

How it works

1. Every price on the page is raised by the visitor's markup and rounded up to the next .99.
2. The markup is worked out on arrival from the user agent, a first-party cookie, the local time and the referrer.
3. Under each price: This price was set by an algorithm using your personal data.