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Smart Close

Monetise the close button.

The first click on any X opens an ad. The second click closes.

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Overview

Smart Close turns the close button into a second call to action. The first click on any X opens an ad in the same window. The second click closes it.

Visitors close pop-ups 600 million times a day on our network. Until now, none of that intent was monetised. The X is light grey on white, a quarter of the weight of the main button, and stays above the WCAG minimum target size of 24 by 24 pixels.

How it works

  1. Applies to every pop-up and overlay from any Shitely product.
  2. The first close is an ad impression. The second close closes.
  3. The X stays in the same place, so the second click lands where the first one did.
Smart Close running on a storefront: close-button engagement.
Smart Close on the Nestwell demo storefront, with default settings.

Add Smart Close to your site.

Free to start. No credit card required. Cancel by phone.