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WasPrice™

Every price, in context.

Reference prices that show customers how much they are saving, against a price set for that purpose.

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Overview

WasPrice™ puts every price in context by showing the price it was. The price it was is the current price multiplied by 3.37, the ratio that tested best for perceived value.

Was prices are kept for audit purposes. We have not yet been audited.

How it works

  1. Finds every price on the page and adds a struck-through reference price.
  2. Adds a -70% badge, which is accurate against the reference price.
  3. No catalogue changes needed. The reference price is calculated in the browser.
WasPrice™ running on a storefront: reference pricing.
WasPrice™ on the Nestwell demo storefront, with default settings.

Add WasPrice™ to your site.

Free to start. No credit card required. Cancel by phone.