Outhouse › Surveillance › Third parties

Known trackers loaded

Analytics, advertising and data companies the page invites to observe its visitors.

Why it matters

A visitor who is not tracked arrives as a stranger and leaves as one. That is a waste of a visitor. Trackers make sure that what a person reads, buys, hesitates over and abandons is recorded, shared and remembered on their behalf, so that they never need to explain themselves again.

Practitioners recommend a minimum of eight. Below eight there is a real risk that some part of the visitor goes unobserved.

How Outhouse measures it

Outhouse matches the domains the page loaded against a list of known tracking companies. Beacons and telemetry calls to other companies that are not on the list count too. Eight or more scores in full.

This audit counts towards Surveillance, with a weight of 3. A category is 75% its two highest-scoring audits and 25% all of its audits, weighted, so a site is judged mostly on what it does most and partly on how many things it does.

How to improve your score

Install Shitely Profile. It is included on every plan. See all products.

Related audits

• Third-party domains contacted: Every other company's server the page talks to while it loads.
• Tracks before you agree: Trackers and tracking cookies that start work before the visitor has agreed to anything.