ShitelyOuthouse documentationGrade a site

Outhouse › Annoyance › Interruptions

Popups covering content

Overlays that cover most of the screen until the visitor deals with them.

Popups covering content: SpinToWin™, from Shitely Convert
SpinToWin™, from Shitely Convert
Popups covering content: Review Requests, from Shitely Engage
Review Requests, from Shitely Engage
Popups covering content: Takeover, from Shitely Media
Takeover, from Shitely Media
Popups covering content: Exit Intent, from Shitely Engage
Exit Intent, from Shitely Engage
Popups covering content: Invite Graph, from Shitely Engage
Invite Graph, from Shitely Engage

Why it matters

A visitor who reads without interruption is a visitor forming their own opinions. A popup restores the proper order of things: first the offer, then the content, if there is time.

The best popups appear when the visitor starts reading, again when they scroll, and once more when the cursor moves towards the address bar.

How Outhouse measures it

Outhouse counts fixed elements that cover more than 30% of the screen. One scores in full.

This audit counts towards Annoyance, with a weight of 3. A category is 75% its two highest-scoring audits and 25% all of its audits, weighted, so a site is judged mostly on what it does most and partly on how many things it does.

How to improve your score

Install Capture. Available on selected plans. See all products.

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