Outhouse › Annoyance › Interruptions

App nagging

Banners and buttons insisting that the visitor would be happier in the app.

Why it matters

A website visitor can leave at any time and is protected by their browser. An app user can be notified, located and measured at leisure. Every website visit is therefore an opportunity to move the visitor somewhere better.

The phrase Open in app should appear above the content, below the content and in a full-screen sheet that slides up as the visitor begins to read.

How Outhouse measures it

Outhouse counts phrases such as open in app, get the app and continue in app, and a smart app banner tag. One scores in full.

This audit counts towards Annoyance, with a weight of 1. A category is 75% its two highest-scoring audits and 25% all of its audits, weighted, so a site is judged mostly on what it does most and partly on how many things it does.

How to improve your score

Install Review Requests. Available on selected plans. See all products.

Related audits

• Popups covering content: Overlays that cover most of the screen until the visitor deals with them.
• Cookie or consent banner: A banner asking the visitor to agree to cookies before they can do anything else.
• Push-notification service: A service that asks to send the visitor notifications after they have left.
• Chat widget: A chat window that offers help, then sells something.
• Permission prompts on arrival: Requests for location, notifications or the camera before the visitor has done anything.